A Trip To The Arch by Hunter Howard

A Trip to the Arch


This past year was my second year as a member of Agricultural Communicators of Tomorrow, my first trip to Ag Media Summit and my second trip to St. Louis.

St. Louis was just as I had remembered it from my first visit: a hot, albeit beautiful, wet blanket. Being from Lubbock, Texas, I am used to dry heat, which I can handle. When you combine my corn-fed, Texas physique into a humid environment, things start to deteriorate pretty quickly. Other than that, I love the city. The proximity to the ballpark, the beauty of the Mighty Mississippi River and the plethora of good chow made for a lovely trip.

My first Ag Media Summit was way more than I had originally bargained for. The whole reason I had the opportunity to go was due to a logo design contest some half-a-year back. I entered a design on a whim (and the fact that we got extra credit points in my graphic design class) and I ended up getting first and a paid registration to AMS. As most of you know, it isn’t cheap, so it was the opportunity of a lifetime.

The opening reception/party was a great opportunity to get a taste and a feel for the ballpark. Hanging out with old friends and meeting new ones was the perfect way to start the summit.

The deep-dive sessions that started the next day were some the most in-depth and informative sessions that I have ever had the pleasure of being involved in. My only regret is that I didn’t have the opportunity to go to every single one. I personally went to the Russell Viers Adobe InDesign Sessions because of my eventual goals of being in print media. Viers works for Adobe as a certified instructor and it shows. The amount of little changes you can make to a document to make your life easier are eye opening. His mastery of his craft is a culmination of his passion and his desire to teach and share what he has learned is incredible.

After the InDesign sessions with Viers, I went to the Risk Communications in the 21st Century session with Kasisomayajula Viswanath, Ph.D. He told us to call him “Vish” for ease. Viswanath went over situations with us covering what it’s like to incur a crisis with today’s social media and everyone’s multiple sources for information. One example he gave us was Nestle’s Maggi Noodle ban that happened in mid-2015 and how they handled it. The session offered very informative and crucial skills that you’d need if you were planning on pursuing a job in PR.

I would cover all that I went to, but those were my favorites and I don’t want to ramble. I’d also like to take this time to introduce myself, your newly elected Member Relations Coordinator for the National Agricultural Communicators of Tomorrow. My name is Hunter Howard and I’m an agricultural communications major at Texas Tech University. I’m from a small town called Krum, Texas, and I love where I come from. My parents are my biggest inspiration and I love college football. I am a member of the Texas Tech Triathlon Team and I shoot wedding videos for my own company, Captis Vita. We, as an officer team, will have a more in-depth “Meet the Officer Team” blog post coming out later this month, so be on the lookout for that!

A big thanks from the officer team for reading and a big “Wreck ‘Em Tech” from myself!

-Hunter Howard