Instructions: External applicants, please follow this link to apply online:
https://www.ffa.org/About/NationalFFA/Jobs/Pages/default.aspx#
The National FFA Organization, founded in 1928 as the Future Farmers of America, is a dynamic national youth organization that makes a positive difference in the lives of more than 500,000 members by developing their potential for premier leadership, personal growth and career success through agricultural education. The annual national FFA convention is the nation’s largest annual student youth gathering, attracting more
than 54,000 attendees and 350 exhibitors to the event each fall.
JOB TITLE: Director of Marketing, Communications and Brand Management
TEAM: Marketing Communications and Brand Management
POSTING DATE: 4/30/12
CLOSING DATE: 5/11/12
JOB SUMMARY:
As a key member of the management team, this position is responsible for developing and implementing marketing communications’ strategy. The incumbent sets goals, monitors work and evaluates results to ensure that departmental objectives and operating
requirements are met and are in line with the needs and mission of the organization. Plans and directs the work of the marketing, communications and brand management staff and is responsible for establishing overall objectives and priorities for the direction
of the department. Works directly with the COO, senior management and staff to set overall organizational policies and priorities. Considers and analyzes the implications of proposed actions and decisions on the whole organization. Works directly with the COO, directors, senior staff and board members on collaborative projects.
ESSENTIAL FUNCTIONS:
- Assists in developing the department’s strategic plan, which addresses critical issues in Marketing, Communications and Brand Management. The plan will set out objectives for each strategic area of the department and will outline plans for achieving those objectives.
- In consultation with the Chief Operating Officer, senior management team and departmental staff, develops and recommends and annual plan for the Marketing, Communications and Brand Management Department. This plan will set out objectives, plans and specific activities to be pursued in each area of responsibility. This plan will be developed in the context of the organization’s strategic operating plans and will be directed at supported the objectives established in those plans.
- Makes decisions relative to the selection, promotion, utilization, retention and compensation of Marketing, Communications and Brand Management staff.
- Makes presentations to the Board on Marketing, Communications and Brand Management strategies and activities.
- Provides strong, effect and highly visible leadership to the Marketing, Communications and Brand Management team in order to capitalize on the full potential of this most critical resource. Ensures that all employees are stimulated, motivated and guided to contribute fully to the realization of the FFA mission, vision, goals, and objectives. Empowers employees to identify innovative approaches to enhance organizational performance.
- Develops a marketing strategy that effectively markets the organization and educates the public about the FFA organization.
- Develops and implements an annual strategic special events calendar that ensures the efforts, resources and volunteer time are utilized in a manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of the intended audience and the media. Manages the production of each event ensuring all appropriate sponsorships are achieved and all details are managed in a creative timely and cost efficient manner.
- Develops and implements communications and media strategies that successfully deliver information and key messages to the public.
- Develops and maintains a strong and productive relationship with both print and electronic media. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them about the organization.
- Provides ongoing media training to the management team. Ensures management has the skills and confidence to deliver appropriate messages during interviews with the media.
- Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues.
- Develops advertising and promotional plans and manages the annual advertising and promotional budget.
- Manages the use of external resources as they pertain to the Marketing, Communications and Brand Management function (e.g. advertising agency, printers, etc.)
- Keeps abreast of all trends in the industry
- Responsible for providing in-house marketing expertise across all departments as it relates to the planning and implementation of the annual marketing plan.
- Performs all other related duties as assigned.
EDUCATION:
Bachelor’s degree in business, marketing, communications or an equivalent field required.
EXPERIENCE:
Must possess a minimum of 8-10 years combined senior management and communication experience in an organization involving a significant number of people with diverse and varied interests and backgrounds. Experience must include strategic planning, communications planning and management, marketing and media relations.
